The Social Evolution is On-Chain
For years, social media has been a one-way street where users provide the data and platforms reap the rewards. But a fundamental shift is happening within the Farcaster and Zora ecosystems. Enter Piggybank, a Web3 mini-app by the innovative collective 'Propaganda' that is turning social interaction into a sovereign, on-chain asset.
Bridging Farcaster and Zora
Piggybank sits at the intersection of two of the most vibrant communities in the decentralized space. Farcaster provides the robust, permissionless social graph, while Zora offers the infrastructure for creative provenance. By living across both, Piggybank allows users to bridge the gap between 'the conversation' and 'the collection.' It transforms casual social signals into meaningful on-chain records, ensuring that every interaction has weight, history, and verifiable value.
Why Mini-Apps are the Future
The era of the 'monolithic social app' is ending. The future belongs to modular, interoperable experiences like Piggybank. Instead of forcing users into a walled garden, Piggybank meets them where they already are. Whether you are casting on Warpcast or collecting on Zora, Piggybank acts as a connective tissue, gamifying engagement and rewarding the community for their contributions to the ecosystem. This isn't just about 'likes' anymore; it's about building a digital legacy that you actually own.
Propaganda: Crafting the New Social Primitive
Developed by Propaganda, Piggybank represents a commitment to the ethos of 'social software.' It’s built for the power users—the creators, the builders, and the enthusiasts who understand that on-chain identity is the next great frontier. As we move away from legacy platforms, Piggybank stands as a lighthouse for what is possible when we prioritize community over clicks and decentralization over data harvesting.