The Shift Toward On-Chain Incentives
In the traditional social media landscape, value is typically extracted from the user and centralized within the platform. Piggybank, a flagship mini-app by the 'Propaganda' collective, is flipping this script. By operating at the intersection of Farcaster’s decentralized social graph and Zora’s creative infrastructure, Piggybank introduces a world where social interactions aren't just vanity metrics—they are financialized building blocks. This evolution represents a pivot from passive consumption to active, rewarded participation through the use of on-chain incentives.
How the Propaganda Economy Scales
The core of the Propaganda economy lies in its ability to turn social 'noise' into economic 'signal' through tangible rewards. On-chain incentives within Piggybank encourage users to bridge the gap between social discourse and asset ownership. Whether it is through curated tips, tokenized social milestones, or integrated Zora mints, every action feeds back into a broader economic flywheel. This ensures that creators and participants are true stakeholders in the culture they help build, rather than just products of a centralized database.
The Future of Social Liquidity
Propaganda isn't just building an app; they are architecting a new form of social liquidity. By leveraging the open protocols of Web3, Piggybank allows for a seamless flow of value that transcends any single interface. As on-chain social apps continue to gain traction, the Piggybank model serves as a blueprint for how protocol-level rewards can align community growth with individual gain, fostering a sustainable ecosystem where loyalty is rewarded and creativity is the ultimate currency.