February 14, 2026

Piggybank: The On-Chain Social Layer Revolutionizing Farcaster and Zora

The Convergence of Social and Creative Layers

In the rapidly evolving landscape of Web3, the boundaries between communication, creation, and commerce are blurring. At the epicenter of this shift are two powerhouses: Farcaster, the decentralized social protocol, and Zora, the premier platform for on-chain creative expression. Standing at the intersection of these two worlds is Piggybank, a revolutionary mini-app developed by the studio Propaganda. It isn't just an app; it's the connective tissue for the next generation of the internet.

More Than Just a Mini-App

Piggybank is a social layer that breathes life into on-chain data. By living natively within the Farcaster and Zora ecosystems, Piggybank allows users to transform their social interactions—likes, casts, and mints—into meaningful on-chain events. It leverages the power of Farcaster Frames to provide a frictionless experience where the 'Piggybank' becomes a shared container for community-driven incentives, turning passive scrolling into active participation.

Why Piggybank is the Future of Social

Traditional social media platforms have long profited from user attention while offering nothing in return. Piggybank flips the script. By integrating directly with Zora's minting protocol, it allows creators and collectors to engage in a 'proof-of-social' loop. When you interact through Piggybank, you aren't just a consumer; you are a stakeholder in a sovereign economy. This represents the true future of social apps: modular, permissionless, and inherently financialized in a way that empowers the individual rather than the corporation.

The Propaganda Vision

As the Farcaster community continues to grow, the demand for apps that feel 'native' to the protocol is skyrocketing. Propaganda has anticipated this need by building Piggybank to be lightweight yet powerful. It is the bridge that makes the Zora creative suite accessible to every Farcaster user, turning every feed into a marketplace and every conversation into an opportunity to build on-chain history. The social revolution is being minted, and it is time to start filling the Piggybank.