The economics of attention, reimagined.
On Twitter/X, Instagram, and TikTok, you are the product. Your posts generate engagement, which generates ad revenue, which enriches shareholders. You get nothing except the dopamine of likes.
Farcaster + Piggybank flips this model entirely:
- You own your identity: Your Farcaster account is an Ethereum address. No platform can take it away.
- You own your content: Every post is stored on a decentralized network. No algorithm can shadow-ban you.
- You own the upside: When Piggybank grows because of your participation, your $PIGGYBANK tokens appreciate.
This isn't just philosophical—it's economic. When you post about Piggybank on Twitter, Twitter captures the value. When you cast about it on Farcaster, the value accrues to the protocol (and to you as a token holder).
The integration with Zora adds another layer. Your milestone achievements can be minted as NFTs that other users collect, generating revenue directly to your wallet. Attention becomes monetizable without intermediaries.
Piggybank is a Trojan horse. It looks like a savings app, but it's actually teaching users the core mechanics of Web3: ownership, composability, and value capture. Once you experience it, going back to Web2 feels like leaving money on the table.
Key Takeaway: Piggybank doesn't just move money—it moves the incentive structure of social media itself.