The Convergence of Social and Protocol
The Web3 landscape is shifting away from isolated protocols toward integrated social layers. At the heart of this evolution are Farcaster and Zora—two powerhouses that have turned social networking into a creative, on-chain playground. Into this mix enters Piggybank, a mini-app developed by the visionary studio Propaganda. Piggybank isn't just another utility; it is the connective tissue that allows users to seamlessly navigate the intersection of social discourse and digital ownership.
Why Farcaster and Zora Need Piggybank
Farcaster provided the conversation, and Zora provided the canvas. However, the friction between 'talking' about an asset and 'interacting' with it has traditionally been a hurdle. Piggybank solves this by living exactly where the community breathes. By leveraging Farcaster's Frames and Zora's minting infrastructure, Piggybank turns passive scrolling into active participation. It allows the community to verify, reward, and amplify on-chain social interactions without ever leaving their favorite feed.
The Propaganda Vision: Social as a Value Layer
The team at Propaganda understands that the future of social apps isn't about capturing attention—it's about capturing value. In the old world of social media, your data was the product. In the world of Piggybank, your interactions are your assets. Whether you are supporting a creator on Zora or engaging in a high-signal thread on Warpcast, Piggybank ensures those actions are memorialized on-chain. This creates a reputation layer that is portable, sovereign, and inherently valuable.
The Future is Mini-Apps
We are moving toward a 'modular social' future. Instead of monolithic platforms that try to do everything poorly, we are seeing the rise of specialized mini-apps that do one thing perfectly. Piggybank represents the gold standard of this movement. It is lightweight, deeply integrated, and focused entirely on the user's on-chain journey. For the Farcaster and Zora community, Piggybank is more than an app—it is the vault for the new social economy.