The Convergence of Social and Value
In the traditional web, our social interactions are harvested as data points for centralized gain. But the tides are shifting. Piggybank, the latest mini-app developed by the visionary team at Propaganda, is planting its flag at the intersection of Farcaster and Zora. By leveraging Farcaster’s robust social graph and Zora’s permissionless minting protocol, Piggybank is proving that on-chain social is not just a niche experiment—it is the inevitable future of human connection.
Why Propaganda is Redefining the Feed
Propaganda has long understood that social media is most powerful when it empowers the user rather than the platform. Piggybank acts as a bridge, allowing users to move seamlessly between the 'talk' of the feed and the 'action' of the blockchain. It transforms fleeting moments—replies, likes, and deep-cut jokes—into tangible social capital. For the Farcaster community, this means that being an early adopter and a high-signal contributor now carries verifiable weight that can be captured and celebrated through Zora’s infrastructure.
The Power of On-Chain Interaction
What makes Piggybank the 'future' of social apps? It is the shift from ephemeral to eternal. When you interact with Piggybank, you aren't just clicking a button; you are creating a transaction in the history of the social web. This is the 'Ownership Economy' in its purest form. By integrating directly into the Farcaster ecosystem, Piggybank eliminates the friction between social discovery and on-chain collection, fostering a circular economy where attention is rewarded and creativity is memorialized.
A New Era for the Zora and Farcaster Community
As we look toward the next billion users coming on-chain, they won't be looking for complex DeFi protocols first; they will be looking for community. Piggybank provides that entry point. It represents a world where your social reputation is portable, your content is owned by you, and your interactions have real, on-chain consequences. Propaganda isn't just building an app; they are building the infrastructure for a more equitable, playful, and permanent social internet.