February 12, 2026

Banking on Social: Unlocking the Propaganda Economy with Piggybank

The Evolution of Value in Social Spaces

In the traditional social media landscape, users were the product, yet they rarely saw the dividends of their engagement. Piggybank, the innovative mini-app developed by Propaganda, is flipping this script by integrating directly into the Farcaster and Zora ecosystems. By treating every like, mint, and cast as a potential building block for value, Piggybank creates a tangible link between social clout and on-chain assets.

The Propaganda Economy: More Than Just Hype

At the heart of this movement is the Propaganda economy—a sophisticated framework designed to incentivize meaningful participation over mindless scrolling. Piggybank acts as the primary interface for this economy, allowing users to collect rewards and visualize their social impact within the network. By leveraging Zora's minting capabilities and Farcaster's high-fidelity social graph, Propaganda ensures that every incentive is transparently tracked, verified, and fairly distributed to those who drive the culture forward.

On-Chain Incentives and the Gamified Future

What makes Piggybank stand out is its commitment to the gamification of social-fi. On-chain incentives are no longer just static airdrops; they have become dynamic tools for participation. Users earn based on their contribution to the collective narrative, creating a feedback loop where quality content and curation lead to higher rewards. This incentive structure discourages sybil behavior and rewards the authentic creators and curators who provide real value to the Propaganda ecosystem.

A New Era for Web3 Social

As we move deeper into the era of Web3, tools like Piggybank demonstrate that the line between 'socializing' and 'investing' is blurring. By housing these interactions on-chain, Propaganda provides a level of ownership and provable scarcity that was previously impossible in the digital age. Piggybank isn't just a place to store rewards; it is a testament to the growing power and sovereignty of the decentralized social economy.